We Accelerate Your Customer Acquisition Through Our Comparison Shopping Technology

Our comparison "top-10" technology leverages deep consumer behavior insights to identify, nurture, and connect high-intent customers with your brand during the research stage of their buying journey. Powered by our conversion, search, and data expertise, we've built a sophisticated system that delivers customer acquisition on a performance CPA basis.

17% Conversion Rates for a Leading Health Insurance Company

Case: Lead Generation, D2C Insurance

Goal: Our objective was to optimize the lead generation process by increasing quote starts, improving quote form completions, boosting inbound calls, and ultimately raising the Average Revenue Per User (ARPU).


Areas of UX Improvement:

Top-5 comparison site, landing page, quote form, quote results page 

Comparison Sciences #1: Using custom JS skeleton loading with 3 or 4-second placeholders and shimmer animations creates seamless comparison card rendering, enhancing perceived speed, attention, and conversions.

Results:

17% conversion rate157% increase

27% increase in average revenue per user

Our Path to Becoming Your Top-Performing Partner

01

02

03

Target

Nurture

Convert

We combine advanced behavioral analytics with deep market research to identify your highest-intent comparison shoppers seeking their ideal solution.

Our intelligent shopping technology guides potential customers through their research process, delivering the precise information they need to make confident purchase decisions.

Through real-time information and continuous optimization, we convert high-intent browsers into high-AOV customers.

Comparison Sciences #2: On top-10 comparison websites, the #1 ranked brand's logo maintains a height of 35-40% of width, while secondary positions use ~25%—creating subtle vertical hierarchy that drives higher CTR of the #1 ranked brand.

Our Scientific CRO/Optimization Process

Core Scientific Optimization Processes:

  • Market Research & Competitive Analysis
  • High-Intent Keyword Strategy & Content Hierarchy
  • Technical Buildouts (per industry) & Analytics Infrastructure
  • User Experience Optimization
  • Conversion Rate Optimization
  • Incremental Traffic
  • AOV Optimization
  • Scaling & Refinement

Scale

Validate

Test

Research

Comparison Sciences Bidding Tip: Leverage CatBoost's machine learning to predict customer lifetime value, providing higher quality conversion data for Google's tROAS bidding.

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